Ordering vape & cannabis
without the friction.
Plugg is an on-demand storefront for a regulated, hand-delivered category. I rebuilt discovery and checkout so a first-time buyer can go from landing page to placed order in three clear steps on desktop or a phone.
A category where everything looks the same, sold through a checkout people couldn't finish.
Carts, pens and cartridges looked identical in one long grid. Shoppers couldn't tell options apart and bounced before adding anything.
Address, timing and payment each lived on a separate page. The running total kept disappearing, so trust dropped at the worst moment.
An age-restricted, hand-delivered product with a privacy-conscious, often cash-paying audience — card-only flows excluded real buyers.
Guide the buyer end to end — curate discovery, then collapse checkout into one confident page.
Intent-based rails — For You, Featured, Best Sellers — replace the wall of grid cards.
Address → Time → Payment as numbered steps, with the price summary pinned the whole way.
Card, cash-on-delivery and wallet as equals, so payment is never the reason to quit.
Each screen, and the call behind it.
Every design is paired with the problem it solved, the decision I made, and what changed.
Curated rails instead of an endless product wall.
A first order that doesn't feel like paperwork.
One page, three numbered steps, one running total.
Returning buyers order in one tap, not one form.
Set expectations on a courier-delivered product.
Card, cash, or wallet — payment is never the reason to quit.
The same system, re-thought thumb-first.
A storefront people could read and a checkout they could finish — on any device.
If I revisited it: layer in age-verification earlier in the flow and personalize the rails from real order history — the structure was built to absorb both.